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Sony PlayStation reveals spoof classified ads for game.(Brief Article)
Sony PlayStation is launching its car racing game Gran Turismo Concept with an innovative press campaign that uses spoof classified ads in motoring magazines.
The campaign, through Claydon Heeley Jones Mason, places a Suzuki concept car featured in the game alongside classified ads for real cars.
The spoof ads direct readers to the PlayStation website (uk.playstation.com) and offer a test drive 'at Gran Turismo Concept'.
Media strategy for the campaign sees the spoof ads placed in titles including Evo, Fast Car, Revs and Auto Trader. Media planning and buying is through Manning Gottlieb OMD.
The aim of the strategy is to target genuine car enthusiasts by drawing their attention to the unique line-up of concept cars in the game.
Claydon Heeley ...
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