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Nestle puts pounds 4.8m behind new Polo spots.(Brief Article)
Nestle is spending pounds 4.8 million on a TV campaign to relaunch its flagship Polo brand, with animated ads designed to get its new 'Hole-y refreshing' strapline across to consumers.
The work marks the first TV brand advertising for Polo since 1999, and relaunches the brand with new packaging. It focuses on the range's five core flavours: original, citrus sharp, sugar free, fruits and spearmint.
The first two ads are set in a 'Polo world', where 'The Creator', a demanding character with a polo on his head, oversees the selection of the sweets.
In 'Taraah!', he watches a series of auditions in which original Polos perform for places in the tube. The Creator dismisses them, before he spots Roland, a Polo who excels himself.
Unfortunately, Roland fires himself from a canon and smashes ...
- Couture that's irresistible.(advertising form Nestle's Polo Smoothies)(Brief...
- Magazine article from: Grocer February 24, 2001 700+ words
Nestle's Polo Smoothies are set to make their TV debut in...feature sophisticated models wearing Polo Smoothies as jewellery, but the sweets prove...campaign is due later in the year. Polo Smoothies -- the brand's first move into...
- APV Help Develop Polo Smoothies.(Nestle Rowntree)(APV Baker Ltd.)(Brief Article)
- Magazine article from: Food Trade Review February 1, 2001 700+ words
...strawberry and cream flavoured variant - Polo Smoothies. Nestle Rowntree decided to retain...familiar ring shape of the original Polo range in the new Smoothies product...installed for their production. Polo Smoothies are an indication of APV Baker...
- The holes take to hanging out.(Nestle Rowntree launches Polo Smoothies)(Brief...
- Magazine article from: Grocer Thorpe, Hennah August 26, 2000 700+ words
...extending confectionery stalwart Polo into hanging bags for the first time on August 28 with the launch of Polo Smoothies. The new red and white striped...strawberries and cream flavoured Polo incarnation is one third bigger than...
- YOU OWE US A MINT FOR NICKING OUR AD; Tennent's slogan: Pour homme, pour femme,...
- Newspaper article from: Sunday Mail (Glasgow, Scotland) April 1, 2001 700+ words
...latest TV ad for new-look Polo sweets. The campaign depicts...strawberry-flavoured Polo Smoothies as the latest must-have...to sue Nestle, who make Polos, accusing them of ripping...believe it when they saw the Polo advert, especially with...
- Polo impulse bag first.(introduces new smoothies products)(Brief Article)
- Magazine article from: Grocer May 26, 2001 700+ words
Polo is bringing out its Polo Smoothies Strawberry & Cream in an impulse-sized bag, in what it...contain nine sweets (rsp: 30p). This is the first time that a Polo impulse product has appeared in a bag rather than a tube. The...
- APV helps to develop 'Smoothies'.
- Magazine article from: Food Engineering & Ingredients September 1, 2001 700+ words
...confectionery product called Polo Smoothies 'in record time...of a traditional Polo mint, but unlike...achieved. The launch of Polo Smoothies follows a series...enhance the original Polo mints brand, including...Fruits, sugar-free Polos, Polo Gummies...
- Profile Sugar Confectionery. (Brandwatch).(candy and gum marketing...
- Magazine article from: Grocer March 16, 2002 700+ words
...Winders 2,134 46 0 7 Werthers Original 2,100 9 0 8 Polo Smoothies 2,050 171 0 9 Starburst 2,046 0 0 10 Mint Skittles...Winders 0 0 2,088 7 Werthers Original 0 0 2,091 8 Polo Smoothies 0 0 1,880 9 Starburst 6 0 2,040 10 Mint Skittles...
- confectionery.
- Magazine article from: Grocer Hardcastle, Sarah September 23, 2000 700+ words
...year. Its new strawberries & cream flavoured Polo Smoothies take the Polo brand into hanging bags -- one of the fastest growing...market -- for the first time. Walker says the entire Polo franchise is under review, with a lot more developments...