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Emap backs More! magazine redesign in summer TV work.(Brief Article)(Statistical Data Included)
Emap Elan is backing its redesign of More! magazine with a TV campaign as it seeks to re-invigorate the young women's magazine market.
The ten- and 20-second ads, through Quiet Storm, break next week behind the title's revamped 7 August issue and will run for the next two months across ITV, Channel 4, Channel 5 and satellite stations. The content-driven format will focus on new editorial features such as a 20-page celebrity section and the redesign overseen by Emap's youth group art director, Matt Phare.
More! is ...
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