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MML develops Pork Farms campaign.(Brief Article)
The pie and sausage manufacturer Pork Farms asks the eternal question 'Who ate all the pies?' in a new TV campaign aimed at encouraging consumers to eat more of its products.
The 'Secret Love' campaign plays on the fact that although pork pie sales in supermarkets are growing, few consumers ever admit to buying them. According to research, this secretive behaviour also extends to people eating their pies on the way home and hiding the wrappers, and led to the creation of the ad through Mustoe Merriman Levy.
The campaign also breaks as Pork Farms concludes a deal with Kerry Foods, which will effectively double its distribution in the UK.
The 30-second ad, planned and bought through John Ayling & Associates, breaks on 9 August, and features a mother who finds a pork pie wrapper just as she's about to dish up a lovingly prepared supper. She ...
- NEWS BRIEF: Pork Farms returns to TV.(Brief Article)
- Magazine article from: Marketing July 17, 2003 700+ words
Pork Farms, the chilled savoury snack brand, is returning to TV with its 'The Nation's Secret Love' campaign in three TV regions following a successful trial in the Central region last year.
- Pork Farms selects Lawson QuickStep.(EVOLUTION)
- Magazine article from: Food Trade Review March 1, 2008 700+ words
Lawson Software has announced that Pork Farms, the UK's leading supplier of savoury...2008. Under the terms of the contract, Pork Farms will be implementing Lawson QuickStep...operational efficiency. Businesses such as Pork Farms have a great opportunity to take advantage...
- Pork Farms savour the flavour.(Brief Article)
- Magazine article from: Food Trade Review August 1, 2001 700+ words
Pork Farms have launched two brand new savoury products...Mushroom Slice. In addition, as part of Pork Farms ongoing commitment to quality, new improved...Pasty. With the recent makeover to the Pork Farms pack design, the range of packaging...
- Future of pork farms jobs in doubt after profits slump.
- News wire article from: Europe Intelligence Wire June 1, 2006 700+ words
...Post) Yesterday the Post revealed that Pork Farms in Nottingham was one of several sites...where the company goes from here A That Pork Farms Bowyers was in the frame may have been...management supervision. This affected both Pork Farms and Riverside factories in Nottingham...
- Pork Farms first to display Lion mark ...(IN BRIEF)
- Magazine article from: Poultry World June 1, 2009 700+ words
* Pork Farms is the first big retail brand to display the British Lion Egg Products...chairman Ian Jones of the British Egg Products Association said: "Pork Farms' decision to stipulate British Lion egg products and display the Lion...
- Direct: Pork Farms rolls out direct blitz.(Brief article)
- Magazine article from: Marketing October 17, 2007 700+ words
Pork Farms has hired Initials to handle a direct push intended to boost sales and...The first campaign is due to launch later this year or in early 2008. Pork Farms is the fourth-biggest chilled-food brand, with annual sales of pounds...
- Campaign: Pork Farms raise a laugh with comedy campaign.
- Newspaper article from: PR Week (UK) January 25, 2008 700+ words
Campaign: Put a Smile on Your Face Client: Pork Farms PR Team: Finn Communications Timescale: November-December...Guardian Unlimited featured the podcast. RESULTS Finn and Pork Farms are planning further activity and events in 2008 surrounding...
- Branding brief: Pork Farms to relaunch with fresh identity.(Brief article)
- Magazine article from: Marketing February 20, 2008 700+ words
Pork Farms, the savoury pastry brand, is to relaunch next month with a fresh identity and packaging. The work is the first stage of investment in Pork Farms by Northern Foods, which bought the brand in January 2007
- Feeding the pizza. (Pork Farms' use of AccuRate dry feeder from March Systems...
- Magazine article from: Food Trade Review July 1, 1991 700+ words
Feeding the Pizza Pork Farms have recently started production of a new range of fresh pizzas and these products caused a problem...overcomes the problem of wash-down after a run. PHOTO : The AccuRate dry feeder seen in use at Pork Farms
- No retrial in pork farms peanut case.
- News wire article from: Europe Intelligence Wire February 25, 2009 700+ words
...and a second count of threatening to kill his former boss at Pork Farms in the Meadows. But the jury at his trial at Nottingham Crown...go. Not guilty verdicts were entered on both the charges. Pork Farms was said to have lost GBP1.2m after it had to halt production...