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Lloyds brokers pounds 1m deal with Google to drive ad awareness.(Lloyds TSB)(Brief Article)
Lloyds TSB has signed a deal worth more than pounds 1 million with the search engine Google to link its advertising with insurance searches.
The deal, the largest Google has signed in the UK since launching its sales operation last year, guarantees that the Lloyds ad for its insurance services will be seen at least ten million times over the next year by relevant people.
Zenith Interactive Solutions brokered the agreement for Lloyds and will manage the relationship with Google. The advertising will target Google's UK user base of 7.5 million and aims to generate traffic to Lloyds' ...
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