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4creative lands VH1 brief to promote its Great Women series.(Brief Article)
VH1, the MTV Networks station, has appointed 4creative to develop advertising for its forthcoming series VH1's 100 Greatest Women.
The appointment of 4creative, Channel 4's multimedia creative agency, is a blow to Malcolm Moore Deakin Hutson. The agency won the centralised account for MTV Networks last year and had already created campaigns for VH1.
4creative won the task after a three-way pitch against Saatchi & Saatchi Design and MMDH. It will develop on- and off-air advertising for the series of ten one-hour shows that begin on 30 September.
The 100 Greatest Women shows ...
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