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Anchor returns to TV with new pounds 7m campaign by WCRS.(Brief Article)
Anchor butter is returning to national TV with its first new work for two years and is putting pounds 7 million behind a campaign by WCRS to stimulate awareness of the Anchor Spreadable brand among younger consumers.
Anchor is looking to build on the principle difference it sees between itself and its competitors - its use of New Zealand cows raised without chemicals and free to roam across large areas of land.
The 30-second spot is the first TV work from the agency since New Zealand Milk, the producer of the Anchor brand, and Arla Foods joined forces in the UK last October.
The campaign features a mixture of live action and animation and opens on animated characters taking a long tour of the Anchor factory, which turns out to be a vast expanse of fields with Anchor cows grazing on lush ...
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...Hull.'' Jackson played in Great Britain's last win over New Zealand, a 29-10 success at Headingley on 6 November 1993. Emotions...s last-ever match at the Boulevard before they move to a new pounds 43m stadium next season. ``It will be something special...
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- News wire article from: The America's Intelligence Wire December 1, 2006 700+ words
...of the US$960,000 (A765,000) New Zealand Open at the par-71, 6,400-meter...Australia 72-63_135 Michael Campbell, New Zealand 71-65_136 Scott Strange, Australia...Australia 71-68_139 Michael Long, New Zealand 69-70_139 Denny Lucas, England...
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Air New Zealand braces as bilateral agreement allows competitors to enter the U.S./New Zealand market. LOS ANGELES Open skies may mean turbulent skies for Air New Zealand, which expects increased competition as a result of the new U.S...
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...Richard Nottage looks back at percepyions of New Zealand and its foreign policy several decades ago...by the NZIIA from 1939 called Contemporary New Zealand. The description of New Zealand foreign and trade policy would bewilder any...
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New Zealand's medium-to-longer-run growth...the level of labour productivity in New Zealand is low and, when measured as GDP per...given that cross-country indicators of New Zealand's economic environment broadly suggest...
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