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Leagas Delaney print ads update Harrods.(Brief Article)
Harrods is positioning itself as a haven for London's fashionable consumers with a new print campaign from Leagas Delaney, breaking on 3 August.
The four executions highlight several sections of the Knightsbridge department store which have been revamped: men's and women's fashion, contemporary homewares and its newly branded cosmetics section, called the White Room.
Each ad uses photography to highlight the products on offer, combined with a series of straplines designed to boost traffic in the four different departments. Media was planned and bought by PHD, and the ads will run on the capital's poster sites as well as in newspapers, magazines and on in-store communications material.
The intention is to remind Londoners that Harrods is the ultimate luxury destination, and make it relevant to a ...
- Envoy acquires one of the world's top creative advertising agencies, Leagas...
- Press release article from: PR Newswire November 6, 2000 700+ words
...USA) and Wal-Mart. About Leagas Delaney Leagas Delaney was established in London in...the purchase of AMV by BBDO, Leagas Delaney management bought out the company...the BBC, Patek Philippe, Harrods and Hyundai in London, CNET...
- ENVOY ACQUIRES ONE OF THE WORLD'S TOP CREATIVE ADVERTISING AGENCIES, LEAGAS...
- Press release article from: PR Newswire November 6, 2000 700+ words
...USA) and Wal-Mart. About Leagas Delaney Leagas Delaney was established in London in...the purchase of AMV by BBDO, Leagas Delaney management bought out the company...the BBC, Patek Philippe, Harrods and Hyundai in London, CNET...
- Envoy taps new markets with Leagas Delaney buy; Canadian agency doubles...
- Magazine article from: Advertising Age Ingrassia, Joanne November 13, 2000 700+ words
...week purchased for $85.8 million Leagas Delaney, a London hot shop that has opened...as its entree into new markets. Leagas Delaney's biggest international client is...Envoy is making an initial payment to Leagas Delaney of about $36 million, including about...
- Leagas Delaney boss quits field. (Digests).(Nick Hough resigns)(Brief Article)
- Magazine article from: Marketing Week Barrett, Lucy July 10, 2003 700+ words
Leagas Delaney's second most senior executive Nick...industry. Hough, who has been at Leagas Delaney for five years and was promoted from...replaced by Pascal Gregoire, chairman of Leagas Delaney's Paris office. Gregoire is expected...
- Leagas Delaney wins #3m FilmOn Web brief.(Leagas Delaney Group Ltd.)(Brief...
- Magazine article from: Marketing Week July 26, 2007 700+ words
Leagas Delaney London has scooped the #3m integrated...downloading and burning it on DVDs. Leagas Delaney has been briefed to devise a raft...internet content development. Last week Leagas Delaney won the #5m relaunch activity for...
- Analysis: The fall and rise of Leagas Delaney.(Leagas Delaney Group Ltd.)
- Magazine article from: Marketing Week Turner, Catherine August 9, 2007 700+ words
Leagas Delaney is on a roll. The agency has won...says the source, who believes Leagas Delaney lost traction to younger, "trendier...stage. He delights in the view of Leagas Delaney as a start-up, pointing out that...
- Envoy acquires Leagas Delaney.
- Magazine article from: Marketing Week Barrett, Lucy November 9, 2000 700+ words
Leagas Delaney, one of the few remaining independent...raised to make several acquisitions. Leagas Delaney is the company's first major investment...group, such as WPP -- Bruce Haines, Leagas Delaney's group chief executive, says...
- Leagas Delaney wins law firm task.(Brief article)
- Magazine article from: Marketing Week September 18, 2008 700+ words
...and Princess Diana, has appointed Leagas Delaney to work on a brand repositioning project...dispute resolution and personal. Leagas Delaney managing director Elliot Moss says...thinking". The appointment follows Leagas Delaney's win of price comparison site Beatthatquote...