AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
BMP DDB highlights Oxfam's diversity in poster ad campaign.(Brief Article)
Oxfam has launched a second poster campaign which will continue the strategy of its 'now in' work, aiming to encourage consumers to take another look at the chain of charity shops.
The new campaign, called 'One off', has been created by BMP DDB. It aims to highlight that in an increasingly generic world, Oxfam can bring diversity to an otherwise uniform high street.
The ads celebrate the exclusivity of the items available in the shops.
The straplines, such as 'Now in stock until we sell it' and 'It's a limited edition. Unless someone else ...
- BMP DDB blow as British Gas reviews [pounds sterling]30m brief....
- Magazine article from: Marketing Week Singh, Sonoo January 23, 2003 700+ words
...reviewing its [pounds sterling]30m creative account out of BMP DDB. The aim is to come up with a campaign that helps to deliver...customer retention across British Gas's range of products. BMP DDB has held the account for more than 12 years, and has been invited...
- Lynam exits as BMP DDB scoops [pound]1.5m Miracle Gro.
- Magazine article from: Marketing Week August 24, 2000 700+ words
...out of Delaney Lund Knox Warren and into BMP DDB, following a European re-alignment...pounds]3m advertising business into BMP DDB on a pan-European basis. Delaney Lund Knox Warren and BMP DDB pitched head-on. Des Lynam was signed...
- [pound]28m Nicorette account reviews out of BMP DDB.
- Magazine article from: Marketing Week Singh, Sonoo October 26, 2000 700+ words
...inhaler brand. The incumbent agency, BMP DDB, won the brand-building and product...ago. According to industry sources, BMP DDB has been asked to re-pitch for the account...But a new TV campaign for Nicorette by BMP DDB is scheduled for December this year...
- BMP DDB scoops NatMags creative account for Best.
- Magazine article from: Marketing Week September 6, 2001 700+ words
...Cosmopolitan and Esquire, has awarded its women's weekly title Best's creative account to BMP DDB in a two-way pitch against Bates UK. BMP DDB has already created a radio ad for the magazine. NatMags does not use any other creative agency...
- VW goes viral with `bollocks' ad.(The World: Ad Age Global News &...
- Magazine article from: Advertising Age Hall, Emma October 13, 2003 700+ words
...family image in the U.K. with a new ad by Omnicom Group's BMP DDB in which a little girl repeatedly uses the word "bollocks...diesel.'' VW slashed the budget for the diesel campaign so BMP DDB created the spot in the hope that the viral campaign will be...
- BMP DDB. (Digests).
- Magazine article from: Marketing Week September 12, 2002 700+ words
BMP DDB has created a TV ad for British Gas to promote its central heating range. The ads will be aired on September 16. Media is bought by Carat.
- BMP DDB. (Digests).(creates TV campaign for British Gas)(Brief Article)
- Magazine article from: Marketing Week December 19, 2002 700+ words
BMP DDB has created a TV campaign for British Gas, which breaks on December 22. Media is through Carat.
- BMP DDB. (Digests).(Barclaycard campaign)(Brief Article)
- Magazine article from: Marketing Week October 31, 2002 700+ words
BMP DDB has launched a Barclaycard campaign to highlight its price promise scheme and APR rate of 11.9 per cent. The ads, which air on November 4, show people considering using their Barclaycard to buy outrageous items such as the Mona Lisa.