AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Lowe's Rowntree spots target adults.(Nestle Rowntree)(Brief Article)
Nestle Rowntree is changing tactics after more than 40 years of promoting its Fruit Pastilles brand to children with new advertising that pitches the sweets at adults.
The brand, for which the slogan 'Don't forget the fruit gums mum' was coined, is targeting adults in a pounds 2 million relaunch through Lowe.
The new campaign is an acknowledgement that adults now account for about half of the product's consumers and marks the end of the 'Search for the Rowntree' advertising aimed at children.
The advertising, for Fruit Pastilles and the new Fruit Rush, uses black humour. In one commercial, a father offers his student son a Fruit Pastille, insisting that it will guarantee he passes his medical exams. The boy's mood lifts and it seems his ambitions have been realised when ...
- FREE GIANT TUBE OF SMARTIES OR FRUIT PASTILLES FOR EVERY READER.
- News wire article from: Europe Intelligence Wire November 23, 2008 700+ words
...a free giant tube of Rowntree's Fruit Pastilles or Nestle Smarties. And these aren...decision of choosing one. Rowntree's Fruit Pastilles contain 25% fruit juice and both...McColl to claim your free Rowntree's Fruit Pastilles (170g) or Smarties giant tube...
- Families take Fruit Pastilles chewing test.
- Magazine article from: Marketing Event September 1, 2007 700+ words
Rowntree's chose ID to promote the 'What Can You Do, But Chew?' campaign for its Fruit Pastilles brand in August. It visited family theme parks in the Isle of Wight for the week starting 1 August. For the rest of the month...
- Direct brief: Rowntree's supports Fruit Pastilles with sampling campaign.(Brief...
- Magazine article from: Marketing August 1, 2007 700+ words
Rowntree's is supporting its Fruit Pastilles sweet brand with a sampling campaign at three Isle of Wight theme parks. The company has hired iD to handle the brief, which kicks off this week
- Fruit pastilles and philanthropy. (Rowntree PLC founder Joseph Rowntree)
- Magazine article from: Management Today Rigby, Rhymer September 1, 1998 700+ words
Health schemes, a model village, an in-house magazine Joseph Rowntree may have been a late starter, but the Quaker's business initiatives have proved enduring. A generous medical and dental scheme, an impressively endowed pension fund, throw in the company car and an attractive salary and, by
- Business News: Promotion works - Nestle Rowntree.(Brief Article)
- Magazine article from: Promotions & Incentives October 19, 2004 700+ words
...Multi-brand Client: Nestle Rowntree Campaign: Chants to Win...May 2004 Strategy: Nestle Rowntree decided to increase the...Drifter and Rowntree's Fruit Pastilles packs. Results: Nestle Rowntree saw its highest level...
- NESTLE ROWNTREE.(Brief Article)
- Newspaper article from: Kids Marketing Report June 1, 2001 700+ words
...Milkybar Buttons/Tooty Frooties/Fruit Pastilles/Body Parts children's confectionery Nestle Rowntree is introducing an 'alien invasion...passionfruit will join the existing Fruit Pastilles flavours; and Body Parts will turn...
- Nestle Rowntree picks UCB for Pastille packs. (News).(Brief Article)
- Magazine article from: Candy Business January 1, 2002 700+ words
YORK, ENGLAND -- Nestle Rowntree's All Stars children's boxed assortment of Rowntree's Fruit Pastilles are now twist-wrapped with 100...to twist rather than flow wrap the Fruit Pastilles because their shape and size lend...
- Nestle uses 'fame' to launch All Stars.(Nestle Rowntree)(Brief Article)
- Magazine article from: Marketing Mason, Tania September 20, 2001 700+ words
Nestle Rowntree is to use children's preoccupation with fame and celebrity as the...kids' brands: Milky Bar, Mini Smarties, Rolos, Wonkalate and Fruit Pastilles. They are all individually wrapped and packaged in a brightly...
- Nestle Rowntree brings in Freud for new brands.(Brief Article)
- Newspaper article from: PR Week (UK) April 16, 2004 700+ words
Nestle Rowntree UK was this week thrashing out consumer...000 to almost pounds 1m. Neither Nestle Rowntree chief press officer Jayne Bassham...continues to operate on campaigns for Nestle Rowntree's Smarties and Yorkie brands...
- Investment plans announced for Nestle Rowntree's Girvan site.(Nestle Rowntree...
- Magazine article from: Food Trade Review February 1, 2005 700+ words
Nestle Rowntree produces chocolate crumb (an ingredient...Ireland. Following a review by Nestle Rowntree of its requirements for chocolate...chocolate supply chain manager, Nestle Rowntree said: "Today's announcement...
