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TUI seeks single agency for pan-European advertising.(Brief Article)
TUI, the European travel giant whose brands include Thomson, Lunn Poly and Britannia, is looking for a single agency to handle its pan-European ad account.
Five agencies will contest a pitch for the business, part of TUI's efforts to turn itself into the continent's first European superbrand.
WCRS, which was appointed to handle TUI's UK brands last month, has been shortlisted for the assignment together with Saatchi & Saatchi, Grey Worldwide and two German agencies - Scholz & Friends and Jung Von Matt.
Spinger & Jacoby, which handles TUI business in its German home market, is not among the contenders.
TUI said it had yet to decide whether the winning shop would implement all European advertising or act as lead agency for the ...
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