AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
PHD wins final pitch to retain pounds 20m BBC off-air media work.(20 million (pounds sterling))(Brief Article)
PHD has retained the BBC's estimated pounds 20 million media planning and buying account.
The agency will handle media strategy and buying excluding the BBC's own airtime and its online media. Last year the BBC spent pounds 13 million on off-air media, but this is expected to increase as it gears up for the launch of its Digital Terrestrial Television platform.
PHD, which faced a statutory review of the account conducted through the AAR, retained the business after a final pitch against Zenith Media and Optimedia.
In May, the BBC originally shortlisted six agencies, including Initiative Media, MindShare and Mediaedge:cia, to pitch for the account.
As well as planning and buying media, the task will involve delivering strategic advice on media issues that affect the BBC, ...
- In the air; Media.(Column)
- Newspaper article from: The Evening Standard (London, England) February 18, 2004 700+ words
...Dawn Airey, right, is a runner in the BBC director generalship stakes is wide of the...that she is a commercial animal and the BBC wouldn't suit (does she mean pay...of a surprise runner. John Smith, the BBC's long-serving and shrewd finance director...
- IN THE AIR; media,.(Column)
- Newspaper article from: The Evening Standard (London, England) June 14, 2006 700+ words
...information gatherer". . DOUBLE trouble for BBC chairman Michael Grade (left). The BBC governors' decision not to censure Radio 1 DJ...derogatory manner has come under fire from within the BBC. Ariel, the in-house magazine, says in an...
- In the air; MEDIA.(Column)
- Newspaper article from: The Evening Standard (London, England) February 4, 2004 700+ words
...and long-time senior executive at the BBC Michael Jackson was instantly placed in...among hopefuls to succeed Gavyn Davies as BBC chairman have been piling up. On Monday...chairman must have "a real passion for the BBC". On Tuesday it was the turn of Patricia...
- IN THE AIR; MEDIA.(Column)
- Newspaper article from: The Evening Standard (London, England) November 2, 2005 700+ words
...lunchtime bulletin with its equivalent on BBC News 24. Director-general Mark Thompson...Making cutbacks is a major priority for BBC News. Under Thompson's plans, some departments...weekend's paper enthusiastically backed the BBC's case for charter renewal, declaring...
- in the air-media.
- Newspaper article from: The Evening Standard (London, England) March 17, 2004 700+ words
...time enemy. . PETER Salmon, right, BBC head of sport, continues his plunge from...favourites to rank outsider for the job of BBC Director-General. His prospects were...s cricket tour of the Caribbean, the BBC's Test Match Special team were not in...
- In the air . media.
- Newspaper article from: The Evening Standard (London, England) April 28, 2004 700+ words
THE BBC is doing the decent thing by Michael Parkinson...was an offer they knew he'd refuse," a BBC source says, as a small increase on his...principal concerns. "Lorraine has been saying the BBC has been preparing for a future without Parkinson...
- IN THE AIR; media.(Column)
- Newspaper article from: The Evening Standard (London, England) May 31, 2006 700+ words
...news chiefs asked their great rivals, the BBC, to set up an interview with John Simpson in Iraq. . AN intriguing defection from the BBC to ITV, just as the commercial giant is...department. Brooke was originally hired at the BBC by ITV boss Charles Allen's great nemesis...
- IN THE AIR; Media.(Column)
- Newspaper article from: The Evening Standard (London, England) February 8, 2006 700+ words
...racy allegations about his love life. A BBC spokesman says The Sunday Times columnist...elsewhere. MORE trouble for Sky News. BBC News 24 is crowing as its latest viewing...s whale drama on the Thames it beat the BBC. But despite Sky's insistence that it...