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Homebase calls review of pounds 18m ad account.(Brief Article)
Homebase has called a review of its pounds 18 million advertising account, which is currently held by Abbott Mead Vickers BBDO.
The company is said to be talking to six agencies, including AMV, about a raft of new projects. The pitch is being handled by the AAR, although a shortlist has yet to be determined.
The move has cast doubt over the future of the store's current frontmen, Leslie Ash and Neil Morrissey.
It comes as the DIY retailer, now under new ownership, gears up for a stock market flotation, which could value it at pounds 900 million. Homebase was sold by the AMV client Sainsbury's in 2000 to Shroder Ventures for pounds 750 million.
AMV has held the account since 1989, and devised the current campaign three-and-a-half years ago. However, Homebase said there was no plan to ditch Ash and Morrissey, adding that the ...
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