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Janet Grimes, the chairman of the Account Planning Group (APG) and the former head of planning at Ogilvy & Mather, is joining Barrett Cernis as the agency moves to deepen its talent pool.
Although her decision to join a small operation may surprise some (Barrett Cernis ranks 217th in the MMS billings league), Grimes is very positive: 'The agency is very good at what it does and has lots of fun. It's open minded about how I want to work. How could I refuse?' she said.
The pounds 10 million billing shop's biggest client is Britvic, with which it has a steadily growing relationship. It recently launched a pounds 1.5 million campaign for Britvic's J2O to ...