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Agencies get ready to pitch for Historic Royal Palaces brief.(Brief Article)
Creative and media agencies are lining up for the opportunity to promote London's regal tourist attractions as Historic Royal Palaces puts its accounts up for review.
The pitch for the group, whose portfolio includes the Tower of London, Kensington Palace and Hampton Court, will be backed by a spend of pounds 1.5 million. The process is being run through the AAR.
Initially the pitch will involve a long list of agencies, out of which a shortlist of four or five will be chosen. It is not clear whether the incumbents, Senior King and Media Options, will be repitching for the business. The process will be concluded by September.
Danny ...
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