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BBC Worldwide set to promote learning and factual division.(Brief Article)
BBC Worldwide is seeking an ad agency to create a campaign to promote its factual and learning division, BBC Worldwide Learning, and is talking to a number of shops through the AAR.
The company, which is the commercial arm of the BBC, has opened dialogue with a long list of agencies not currently on the BBC's roster. The roster agencies, DFGW, Fallon and Abbott Mead Vickers BBDO, are not thought to be pitching.
The main aim of any new campaign is ...
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