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Campbell Doyle Dye scoops pounds 4m McCain launch.(Brief Article)(Statistical Data Included)
Campbell Doyle Dye has won a pounds 4 million brief from McCain Foods to launch a new brand called Vibes, a hot crisp product, this September.
The appointment is a blow to D'Arcy, which handles the rest of McCain's pounds 12 million account. CDD was awarded the task after a number of strategic and creative presentations. D'Arcy was not asked to present.
Media buying will be handled by McCain's media agency, PHD Compass. A TV campaign is scheduled to break early next year.
The move comes as McCain moves to take advantage of a frozen foods market buoyant with new product launches and rising sales. Last year, the UK frozen food market rose 2 per cent to pounds 3.34 billion, with rival companies such as Birds Eye Walls confronting the growing chilled fresh food sector head-on with a raft of ...
- Spotlight.(The World)(Mercedes-Benz)(Campbell Doyle Dye)(Brief Article)
- Magazine article from: Advertising Age Hall, Emma August 15, 2005 700+ words
Byline: Emma Hall Agency: Campbell Doyle Dye, London Marketer: Mercedes-Benz U.K. A series...an integrated campaign created by Omnicom-backed Campbell Doyle Dye with the theme, "All roads lead to B.'' The...
- Campbell Doyle Dye.(campaign for Intelligent Finance)(Brief Article)
- Magazine article from: Marketing Week February 5, 2004 700+ words
Campbell Doyle Dye has created its first campaign for Intelligent Finance, the internet and phone bank owned by Halifax Bank of Scotland. A press campaign breaks this week followed by a TV campaign in March.
- Campbell Doyle Dye wins Adnams ad brief. (Digests).(agency won the advertising...
- Magazine article from: Marketing Week March 6, 2003 700+ words
Campbell Doyle Dye (CDD) has won the [pounds sterling]1m advertising account for Suffolk brewery Adnams. CDD won the pitch against incumbent...
- Campbell Doyle Dye lands [pounds sterling]3m Macallan malt task....
- Magazine article from: Marketing Week March 13, 2003 700+ words
Campbell Doyle Dye (CDD) has been appointed by Highland Distillers to handle the $5m ([pounds sterling]3.1m) global account for premium...
- Campbell Doyle Dye. (Digests).(decides not to go for McCains advertising...
- Magazine article from: Marketing Week March 20, 2003 700+ words
Campbell Doyle Dye has declined to pitch for McCain's advertising business, citing cultural differences.
- Campbell Doyle Dye has created a $2m (1.2m [pounds sterling]) global ad...
- Magazine article from: Marketing Week September 25, 2003 700+ words
Campbell Doyle Dye has created a $2m (1.2m [pounds sterling]) global ad campaign for the Macallan Single Malt whisky brand, which will initially be launched in the US in October. Media planning and buying is through PHD.
- Campbell Doyle Dye.(Digests)(Brief Article)
- Magazine article from: Marketing Week April 8, 2004 700+ words
Campbell Doyle Dye has created its first television campaign for Intelligent Finance. the phone and internet arm of Halifax Bank of Scotland. The ads use the new strapline: 'Until money grows on trees.'
- CDD picks up 3m [pounds sterling] Christian Aid brief.(Agencies)(Campbell Doyle...
- Magazine article from: Marketing Week Stones, John September 9, 2004 700+ words
Christian Aid has appointed Campbell Doyle Dye (CDD) to its 3m [pounds sterling] advertising account after a four-way pitch. The agency pitched against Clemmow Hornby...