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DMA rejects IPA's supergroup plan.(Direct Marketing Association, Institute of Practitioners in Advertising will not form umbrella trade body)(Brief Article)
The IPA's 'big tent' plans to create an umbrella trade body representing the entire UK communications industry were dealt a blow this week by the Direct Marketing Association.
Following meetings with the IPA, the DMA has rejected its proposals to share offices and merge its agency section to create a single trade body.
Instead it is in favour of simply working jointly with the IPA when the need arises.
James Kelly, the managing director of the DMA, said: 'The IPA did sound out various trade bodies and we did meet with them to discuss a range of issues. These were sharing a building, forming a new body to look after agencies and looking at ways to do things jointly.
'We didn't see the need to create a new body and will continue to look after agencies in our own way.'
Kelly said the DMA had recently moved into new premises and had no interest in sharing a building with the IPA. ...
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