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Letters.(Letter to the Editor)
Pondering Phaeton's fate
Volkswagen didn't do its homework on the Phaeton (AW, July 22). Toyota, Nissan and Honda correctly determined that to aim higher, they'd have to introduce new brand names, such as Lexus, Infiniti and Acura. These names would signify exclusivity, quality and opulence, as well as a high price. When the groundbreaking LS 400 debuted, no one would have bought a $42,000 Toyota, but many people bought a $42,000 Lexus. VW thinks people will line up and pay $60,000 or $80,000-plus for a Volkswagen?
Lorenzo R. Queral, Bethlehem, Pa.
I worked with Volkswagen in the '60s and VW ran the ad ``Live Below Your Means.'' Now it can run the ad ``Live Above Your Means.''
Chuck Mahan, Playa Del Rey, Calif.
Do car manufacturers have the right to change common language to suit their marketing/advertising desires? For many years, the word ``Phaeton'' referred to an open vehicle.
Dick Trenk, Denver
- Phaeton's a departure for Volkswagen.(Automobiles)
- Newspaper article from: The Boston Herald Convey, Eric April 3, 2004 700+ words
...hasn't considered the case of the Volkswagen Phaeton and the original Beetle. The Beetle, of course...original Beetles to these shores and you get the Phaeton. Unlike the Beetle, the Phaeton is far from affordable, anything but simple...
- Luxury Volkswagen Phaeton Arrives to Miami Auto Show - 'Represents Great Value...
- Press release article from: PR Newswire November 7, 2003 700+ words
...approximately 2,500 to 3,000 Phaeton V8 and W12 models will be sold...Quietly elegant, the standard Phaeton V8 offers a substantial list of standard equipment. All Phaetons offer Volkswagen's exclusive...SENsing) center differential; Phaeton's air suspension system with...
- VW yanks Phaeton from U.S. market.(Volkswagen AG)(Brief Article)
- Magazine article from: Automotive News Kurylko, Diana T. Weernink, Wim Oude November 14, 2005 700+ words
...Volkswagen AG is admitting defeat with the Phaeton. VW plans to pull the slow-selling...from the U.S. market next summer. The Phaeton is losing money in the United States...Bode says. Slumping sales The Phaeton's U.S. sales tumbled to 686 in the...
- VW sees US sales boosting Phaeton; Mass-market brand battles resistance to...
- Magazine article from: Automotive News Europe Kisiel, Ralph October 6, 2003 700+ words
...US dealers will get Phaeton models. Off to slow...000 and 5,000 Phaetons a year eventually. The Phaeton has not sold well...VW sold 2,706 Phaetons. It had expected...pave the way for the Phaeton in the USA. When...
- V-8 engine to drive VW Phaeton sales.(News)(Volkswagen AG's sales expectations...
- Magazine article from: Automotive News Europe Weernink, Wim Oude April 7, 2003 700+ words
...Harald Rieck, responsible for Phaeton product management. "But installed...is 150 cars per day." The Phaeton's Dresden, Germany, assembly...plant is currently building 25 Phaetons a day. But while Phaeton assembly is slowly building...
- Volkswagen of America, Inc. Announces Price of Its Luxury Phaeton Model -...
- Press release article from: PR Newswire October 29, 2003 700+ words
...approximately 2,500 to 3,000 Phaeton V8 and W12 models will be sold...Quietly elegant, the standard Phaeton V8 offers a substantial list of standard equipment. All Phaetons offer Volkswagen's exclusive...SENsing) center differential; Phaeton's air suspension system with...
- Volkswagen of America, Inc. Prices Its Top Phaeton Model - Most Accessible 12...
- Press release article from: PR Newswire January 14, 2004 700+ words
...traditional pretenses. The Phaeton's distinction begins...engine accelerates the Phaeton from 0-to-60 in a scant 5.9 seconds. All Phaetons offer Volkswagen's...trip computer. All Phaetons even come with a special...safety is uppermost in Phaeton. As standard safety...
- VW tries to join the big leagues with Phaeton.(AUTO WEEKEND)
- Newspaper article from: The Washington Times May 6, 2005 700+ words
...become adjusted to the W-8, the VW Phaeton was launched to campaign against the Mercedes...with the JC Penny/Armani example, the Phaeton is Armani and can certainly go head to...down 70, 80, 90 or 100 large for the Phaeton, not only must he believe a VW can play...
Source: HighBeam Research, Letters.(Letter to the Editor)