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An interview with Ron Seaver, President and CEO of Seaver Marketing Group. (Interview).
Keywords: Seaver, professional sport, US sponsorship
Introduction
Ron Seaver is in a unique position within the sport industry. He has worked on both sides of the sponsorship business, selling sponsorships for teams and assisting corporations in securing productive sponsorships.
In his current role as President and CEO of Seaver Marketing Group, Ron is working to bring all parties in the sponsorship industry together.
Here he talks to Dr David Stotlar, of the University of Northern Colorado, sharing his experience and his insights.
DS: Ron, please tell us about your background prior to founding the Seaver Marketing Group.
RS: I've been in sports since 1983. I got involved with the San Diego State University selling tickets which, I can tell you, I wasn't any good at. We had two wins and nine losses that year and I think that I pretty much realized that my future, while it may be in sports, wouldn't be in ticket sales.
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