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Playgolf signs ground-breaking sponsorship deal. (Company Round-Up).
The Playgolf Experience, the new [pounds sterling]3.5m golfing experience near Manchester's Trafford Centre, has signed a revolutionary sponsorship deal with Nike. The "logo within a logo" means that the Playgolf emblem will incorporate a golf ball bearing the world-famous Nike "swoosh".
The five-figure sponsorship deal with The Playgolf Experience has been signed for the next two years. "Nike is the biggest sporting brand in the world, Tiger Woods is the biggest sporting superstar in the world and is Nike's flag carrier for the sport of golf. Our own facility is the most advanced of its kind anywhere so I couldn't think of a better fit," said …
