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Eurosport and Spalding announce sponsorship deal. (Company Round-Up).
Spalding's basketball division is continuing to roll out its most aggressive marketing campaign to date with the announcement that they are to be a major sponsor of Eurosport and British Eurosport's coverage of the new Euroleague. Eurosport, which has an average daily reach of 18.6 million viewers, will broadcast a 30-minute highlight package of the Euroleague on Friday evenings. Spalding's coverage will include title and bumper spots in each show and trailers promoting the Eurosport coverage throughout the week; Spalding's TV ad for their Indoor/Outdoor ball, which features Los Angeles Lakers star Kobe Bryant, will also be shown alongside every programme.
The …
