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Barnes means soccer as LDV dealer joins forces with Reading Football Club. (Company Round-up).(Brief Article)

International Journal of Sports Marketing & Sponsorship

| June 01, 2001 | COPYRIGHT 2003 International Marketing Reports Ltd. (Hide copyright information)Copyright

One of LDVs leading dealer groups, Barnes, has joined forces with Reading Football Club to sponsor the teams youth academy.

As part of the sponsorship agreement, Barnes will supply a Convoy Minibus to the academy. In return, Reading will provide the dealer with various marketing opportunities during the season, including corporate hospitality and advertising.

Nigel Woodhouse, group LDV …

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