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Bristol Rugby announces major sponsorship deal with Mitsubishi and changes name to Bristol Shoguns. (Company Round-up).(Brief Article)

International Journal of Sports Marketing & Sponsorship

| June 01, 2001 | COPYRIGHT 2003 International Marketing Reports Ltd. (Hide copyright information)Copyright

Bristol Rugby secured one of the largest sponsorship deals in the history of Rugby Union, highlighting the growing attraction of the game amongst major corporate organisations. Mitsubishi Motors in the UK, who were approached by two other Premiership Clubs, has signed a five-year contract -- the longest ever to be won in the Zurich Premiership -- to be the Club's official and main sponsor. The total contract is …

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