Mitsubishi announces the first of its new sponsorship activities. (Company Round-up).

Despite the cancellation of many promotional events due to the "foot and mouth" crisis, Mitsubishi Motors in the UK are continuing with a raft of new sponsorship activities to replace their original programme which includes the Mitsubishi Motors Badminton Horse Trials and The National Mixed Pairs Bowls Competition. These events underline Mitsubishi's commitment to maintain their high profile and UK sales momentum which has seen a 19 per cent increase for the first quarter of 2001.

April sees the launch of Mitsubishi Motors sponsorship of the National Mixed Pairs Bowls Competition, organised by the English Bowling Association, which is expected to attract 5,000 …