Editorial.

Welcome to the first issue of 2001. This edition moves slightly away from the usual format to take advantage of an interesting collection of submissions. Rather than just including one interview, this issue provides two of what have proved to be a very popular feature. In the first, David Hudson, a researcher from De Montfort University who has done a lot of work on the marketing of professional football in England, speaks to Brian Phillpotts. Phillpotts talks about marketing initiatives that he has been involved with in positions with Newcastle United Football Club, the Football League and his upcoming appointment with the English Premier League. At a time when much of professional …