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Decipher appointed to handle Samsung's UK Olympic partner PR. (Company Round-up).(Brief Article)
Samsung Electronics, official wireless communications equipment partner of the Sydney 2000 Olympic Games, appointed Decipher Public Relations to support the company's UK Olympic marketing activities.
Samsung is one of eleven TOP (The Olympic Partner) sponsors of the Olympic Games. In addition to supplying all wireless communications equipment including mobile phones, for Sydney 2000, the company is running a number of on-site programmes to benefit the athletes and spectators.
Ali Demin, Executive Director, Samsung UK Ltd explained: "Samsung is investing u125 million in a world-wide Olympic marketing programme, operating across 40 countries. Decipher will implement a …
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