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Ericsson sponsors official football European championship Web-site. (Company Round-up).(Europe)(Brief Article)

International Journal of Sports Marketing & Sponsorship

Ericsson announced in April an agreement to become the official communications sponsor for the definitive Euro 2000 Website -- Eurofinals365.com. The deal was set to run until the end of the tournament. The initiative was part of Ericsson's ongoing commitment to sport which includes its current sponsorship of First Division football team Queens Park Rangers.

Ericsson will provide branding across all areas of Eurofinals365.com with the focus on interactive communication between football fanatics and those caught in the European Cup frenzy. Hyperlinks will offer Web users the opportunity to view (and win) the latest Ericsson products including the MC218 palmtop, R320 …

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