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The Art of High-Stakes Decision-Making: Tough Calls in a Speed-Driven World.
J. Keith Murnighan and John C. Mowen John Wiley & Sons, Inc. 2002 278 pages $27.95 Hardcover
If you want to make better decisions, and have more confidence in those decisions, read this book.
Murnighan and Mowen present a model for decision-making that is easy to understand, and they illustrate each step with research studies and stories from virtually every walk of business life, from Jim Bronson who has to decide about franchising his brew pub to NASA decision-makers who determine if the next shuttle is ready to launch.
The authors take us on a tour of decision-making, from its carefully considered scientific components to its intuitive, psychological nature. Their goal is not to advance the academic study of decision-making, but to explain it and reinforce its artful nature.
To do so, they break decision-making down into seven components that create the easy-to-remember acronym SCRIPTS:
Search: Search for signals of threats and opportunities
Cause: Find the causes
Risks: Evaluate the risks
Intuition: Apply intuition and emotion
Perspectives: Take different perspectives
Time: Consider the time frame
Solve: Solve the problem
Searching for signals
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