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The world cup comes but once every four years, and everybody from advertisers and investors to players and fans passionately rushes the goal. No wonder, then, that missionaries should join in, too. This year evangelicals like the Southern Baptists and Campus Crusade for Christ, sports ministries like Ambassadors in Sport (AIS) and even a group created for this cup--Goal 2002 in Japan--saw a perfect shot. Cohost nation Japan is a converter's field of dreams--Christians constitute a mere 0.7 percent of the population.
Come kickoff, the missionaries proved to be a tactical squad. AIS's team of Christian soccer players from various countries held coaching clinics to teach football and talk Jesus. Other groups blanketed areas ...