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CLOSE-UP: CRAFT/DIRECTOR'S CUT - The BDH TBWA Manchester creative director views the cream of Campaign Screen.(Brief Article)
When did you last laugh at an ad?
Not that kind of 'hmmpph' noise we do when something is quite funny.
I mean really laugh? A proper, great big, uncontrollable Ha Ha Hu Ha Huu? Maybe even a tiny bit of wee sneaking out too? Well, I've just done it, several times in fact.
The snag is, if I explain the ads I've just seen on Campaign Screen in any detail, it will bugger them up for you, like the tit at work who acts out all the jokes from The Office - by the time you get to see it for yourself, he's spoilt it.
So I'll just give you a few clues, then watch them for yourselves.
There's a Mexican ad for a product called Aspirina (Spanish for aspirin), which features a couple in bed. His wife starts snoring and then something funny happens. As far as gags go it's a belter, but maybe feels a bit of a one-off. You know, a bit Hale and Pace.
Unlike the History Channel campaign from The Concept Farm New York, these ads play on the idea that just when something historically monumental is about to happen right in front of you, you'll miss it. One of them has even got the Queen in it, which is nice what with it being her Golden Jubilee and everything.
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