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NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY.(Brief Article)
Rank Site Agency/Media Adspend Aware-
Jan-March ness
pounds (%)
1 BTinternet AMV BBDO/Zenith Media 31,980,000 81
2 T-Mobile Saatchi & Saatchi/
Universal McCann 1,678,000 56
3 O2 VCCP/PHD 14,200,000 50
4 Lycos Leagas Delaney/BBJ 14,000 45
5 Ask Jeeves TBWA/London/MPG 1,546,000 44
6 Telewest Saatchi & Saatchi/Media
Insight 1,043,000 43
7 OneTel Communications Solutions/ARM 1,339,000 38
8 Dial4aloan Q Marketing & Media/Arm Direct 1,698,000 32
9 Smile Farm/TCS Media North 1,075,000 21 ...
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