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<a href="http://www.accessmylibrary.com/article-1G1-88389040/media-choice-grant-millar.html" title="Facts and information about MEDIA CHOICE: Grant Millar, the head of media at BT, picks the BBC's placement of its 'Parkour' ad in cinema advertising spots around the release of the Spider-man film.(Brief Article)">MEDIA CHOICE: Grant Millar, the head of media at BT, picks the BBC's placement of its 'Parkour' ad in cinema advertising spots around the release of the Spider-man film.(Brief Article)</a>
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MEDIA CHOICE: Grant Millar, the head of media at BT, picks the BBC's placement of its 'Parkour' ad in cinema advertising spots around the release of the Spider-man film.(Brief Article)
'As I sat down,relieved to make the beginning of the reel after a battle across London, I was well placed to empathise with the 'real life Spider-man' David Belle who had resorted to running across rooftops in order to get somewhere in time to reach a programme/film which he considered to be unmissable. It was a great way to reach someone like me, who is a relatively light TV viewer and until that point had not had the opportunity to see the film in its entirety on BBC 1. And to ...
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