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Barrett Cernis creates debut TV work for J20.(Brief Article)
Britvic is exploiting the adult humour normally associated with premium lager advertising in its first TV campaign for J20, its juice-based soft drink range, to support its move to a wider market.
The company is putting pounds 1.5 million behind a six-week TV and poster burst, by Barrett Cernis, which breaks nationally this week. The push is part of Britvic's attempt to capitalise on adult soft drinks, the market's fastest growing sector, and follows J20's recent launch into multiples.
Targeted at 25- to 35-year-old professionals, J20 is being positioned as a product that can be consumed at times when alcohol is being drunk or used as a 'pacer' to keep alcohol intake in check.
Three 30-second ads depict the embarrassing consequences of having too much to drink. In one, a female executive and her male ...
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...this week in Newcastle with the strapline "News at the Speed of Life", and runs on posters and radio. It was created by Barrett Cernis. Wall joined Metro in 1999 after working for Northcliffe Newspapers, the regional arm of Metro's parent Associated Newspapers...