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AAI seeks franchise agreements to grow its offering overseas.(Brief Article)
Agency Assessments International, which specialises in agency selection and the management of agency and client relationships, is exporting its offering to Europe and the Far East.
AAI plans to establish its brand in Germany, Australia and Singapore over the next year and is negotiating affiliations with similar operations in New York and Paris.
Under the plan, it will enter into franchise agreements allowing affiliates to use AAI's proprietary methodologies. AAI may take shareholdings in the new operations and will be responsible for ensuring quality control.
The initiative builds the company's existing presence in Ireland and ...
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