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The Billett Consultancy and Barsby Rowe have merged to form a new company called Billetts Media Consulting.
Billett bought the Birmingham-based auditor Barsby Rowe less than two years ago, but they have operated as separate brands within the Billett group of companies.
The move is part of a large-scale reorganisation within Billetts, which sees the company's services split into two business streams.
These two divisions are media effectiveness and sales, and marketing effectiveness - Billetts Media Consulting and Billetts International make up the former, while the recently formed Billetts Marketing Services ...