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Bates gets emotional with BSkyB.(Brief Article)
BSkyB is tapping into the excited anticipation of fans about the upcoming Premiership football season in new advertising that seeks to reinforce its appeal to existing customers, while capitalising on ITV Digital's collapse.
The company not only sees a real opportunity to woo up to two million armchair supporters who have yet to find an alternative to ITV Digital, while attracting floating viewers already 'softened up' by the extensive World Cup coverage.
Bates UK has produced the new TV burst, running from Saturday, which attempts to capture the emotional intensity felt by fans as the new season approaches.
The 40- and 30-second spots include a series of vignettes featuring fans from all walks of life. In one, a postman is overcome as he delivers a package to the Liverpool and England striker Michael Owen. In another a girl waits ...
- ITV DIGITAL ON AIR AND ON TARGET.
- Press release article from: PR Newswire July 19, 2001 700+ words
...This press release is transmitted on behalf of ITV Digital. ITV Digital (formerly ONdigital) today reported an increase...target for breakeven 400 pubs per week sign up for ITV Digital Annualised churn below forecast at 23 per cent...
- Promise of ITV Digital Dream Stalled over Contract Dispute, Lawsuit.
- Newspaper article from: Daily Mail (London) (via Knight-Ridder/Tribune Business News) March 31, 2002 700+ words
...glamorous presenter Ulrika Jonsson, ITV Digital promised an armchair revolution. No...in box on top of the TV. But now the ITV Digital dream is over, and at the center of...bluff was called spectacularly when ITV Digital was put into administration last week...
- Gates may join BT in ITV Digital rescue; MICROSOFT: Software giant believed to...
- Newspaper article from: Western Mail (Cardiff, Wales) April 29, 2002 700+ words
...emerged as the potential saviour of ITV Digital. Led by multi-billionaire Bill Gates...purchase would immediately transform ITV Digital's fortunes and more than secure the...consortium ahead of making a formal bid to ITV Digital's administrators Deloitte &...
- ITV Digital rescue is still possible - Jowell.(News)
- Newspaper article from: The Birmingham Post (England) May 2, 2002 700+ words
...next six weeks to rescue the failed ITV Digital network, Culture Secretary Tessa Jowell...which helped lure Carlton and Granada (ITV Digital's owners) on to the killing fields...may have some role to play in rescuing ITV Digital. 'I believe it is time that Tessa...
- ITV Digital considers returning rights; BROADCASTING: Negotiations continuing...
- Newspaper article from: Western Mail (Cardiff, Wales) April 2, 2002 700+ words
Byline: NICKY BURRIDGE TROUBLED ITV Digital is considering returning broadcasting...Football League is considering suing. ITV Digital, which owes pounds 178m under the deal...could be worth up to pounds 90m. An ITV Digital spokeswoman said, "We are in the middle...
- Now clubs threaten [pounds sterling]500m TV claim; ITV Digital faces threat of...
- Newspaper article from: The Mail on Sunday (London, England) Rees, Jon March 24, 2002 700+ words
...Football League is threatening to sue ITV Digital and its owners, Carlton and Granada...pound]180 million still owed by ITV Digital to the League for the broadcast of games...320 million on lost sponsorship. ITV Digital says it must cut the cost of the rights...
- Universal McCann Named 'Media Agency of the Year' By Both Adweek and Ad Age.
- Press release article from: PR Newswire March 3, 2003 700+ words
...industry news publications, today named Universal McCann "Media Agency of the Year" for its 2002 performance. Universal McCann is the media arm of McCann-Erickson WorldGroup. In recognizing Universal McCann, both publications cited UM for the...
- ITV Digital fiasco hits 1.2m viewers in the pocket.
- Newspaper article from: The Daily Mail (London, England) Hickley, Matthew May 2, 2002 700+ words
...HICKLEY MORE than a million subscribers to ITV Digital last night found themselves footing...over the digital 'revolution'. After ITV Digital's 25 paid-for channels were switched...subscribers, even those who paid monthly. ITV Digital was attacked by consumer groups for...
