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DFGW targets youth audience in work to launch BBC Proms.(Brief Article)
London's Trafalgar Square is transformed into a huge clock face with Nelson's Column as the sundial in DFGW's campaign to launch the BBC Proms.
Two 30-second TV spots, aimed at encapsulating the 'perfect moment' in music, will launch on all BBC TV channels, as well as radio and BBCi on 5 July, as the corporation attempts to boost the appeal of the Proms to a younger audience.
The campaign will be backed by a series of posters, and was planned and bought by PHD ...
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