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RKCR uses Kelis in Virgin ad.(Virgin Mobile Telecoms Ltd.)(Brief Article)
Virgin Mobile is continuing to use pop stars to front its campaigns and has signed the American R&B singer Kelis for its latest burst of advertising to attract young mobile phone users from rival networks.
The ad, through Rainey Kelly Campbell Roalfe/Y&R, is promoting Virgin Mobile's offer of free airtime and cheap handsets without the pressure of contracts.
The spot opens on Kelis and her girlfriends in a cafe having a heated debate, as one of them tries to justify staying with a man the others clearly mistrust.
Her friend advises: 'Buy that sucker a one-way ticket to dump city,' although the girl still insists her boyfriend loves her and wants to take her to Paris. However, a camp waiter comes over and ...
- ... After landing 4m [pounds sterling] Virgin Megastore brief.(Agencies)(Rainey...
- Magazine article from: Marketing Week June 10, 2004 700+ words
Rainey Kelly Campbell Roalfe/ Y&R has been banded the Virgin...s advertising being consolidated into one agency, as Rainey Kelly also handles Virgin Money, Virgin Mobile, Virgin Rail Group, Virgin Atlantic Airways and its...
- Creative critique.(Virgin Mobile)(Nectar)(Christian Aid)(Brief Article)
- Magazine article from: Precision Marketing McIlrath, Shaun August 20, 2004 700+ words
...be in the kitchen making tea and your client's budget will be whistling round the U-bend. Client: Virgin Mobile Agency: Rainey Kelly Campbell Roalfe Y&R Creative: Ben Priest The ad is engaging and has impact. But the 60-second...
- VIRGIN MOBILE: NTL's Virgin bride.(Virgin branded telephony services)
- Magazine article from: Marketing Week May 18, 2006 700+ words
...If the deal goes ahead, Virgin Mobile brand director James Kydd...tasks will be to review Virgin Mobile's advertising, held by Rainey Kelly Campbell Roalfe/Y&...agencies we've got on Virgin Mobile, and it's far too early...
- Young & Rubicam Acquires Leading British Advertising Agency; Rainey Kelly...
- Press release article from: PR Newswire August 26, 1999 700+ words
...Rubicam Inc. (NYSE: YNR) has purchased Rainey Kelly Campbell Roalfe, one of Britain's...The merged operations will be renamed Rainey Kelly Campbell Roalfe/Y&R and will...formidable branded presence in London, while Rainey Kelly Campbell Roalfe gains access to one...
- Rainey Kelly Ovaltine work under threat after acquisition.(Associated British...
- Magazine article from: Marketing Week October 10, 2002 700+ words
Rainey Kelly Campbell Roalfe/Y&R's tenure...main UK brands affected by the deal. Rainey Kelly has been responsible for their advertising...June 15, 2000). Later that year, Rainey Kelly created Ovalrine's first television...
- Rainey Kelly loses [pounds sterling]10m Kronenbourg business.
- Magazine article from: Marketing Week November 15, 2001 700+ words
...account up for pitch after splitting with Rainey Kelly Campbell Roalfe/Y&R, citing...beer creative account, also held by Rainey Kelly, will not be affected. Media buying...press and poster campaign created by Rainey Kelly to promote the new Kronenbourg 330m1...
- Rainey Kelly beats off AMV to grab all of [pounds sterling]18m Lloyds TSB....
- Magazine article from: Marketing Week January 17, 2002 700+ words
Rainey Kelly Campbell Roalfe/Y&R has won...back into the running for the account. Rainey Kelly's success in securing the business...customer management Ford Ennals that Rainey Kelly has only won a place on the roster...
- Y&R PICKS UP INNOVATIVE U.K. AGENCY FOR $40 MIL: RAINEY KELLY MERGER EXPECTED...
- Magazine article from: Advertising Age Wentz, Laurel August 30, 1999 700+ words
...of her six-year-old London agency Rainey Kelly Campbell Roalfe to Young & Rubicam...London office of Y&R, forming Rainey Kelly Campbell Roalfe/Y&R. Y...the same role at Y&R Europe. Rainey Kelly, with $100 million in annual billings...
