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Royal Mail to hold autumn review of creative business.(Brief Article)

Campaign

| July 05, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Royal Mail is holding a review of its pounds 26 million creative account.

The statutory review of the business, which is currently held by Bates UK, will take place ahead of the removal of competition barriers in the UK postal market. This is likely to happen in the next two years.

The review, which is being handled by Gillian Wilmot, Royal Mail's managing director of business and consumer markets, will take place this autumn with appointed agencies selected on a two-year contract.

Bates' recent UK work has run under the strapline: 'The real network.' Its last campaign continued the strategy weighted toward business customers.

It promoted Royal Mail's special delivery service with a silver sphere rushing through the air around famous UK landmarks to represent a Special ...

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