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DoT awards pounds 2m drink drive ad task to D'Arcy.(Department of Transport)(Brief Article)
Abbott Mead Vickers BBDO has lost the drink drive account to D'Arcy, after a pitch called as a result of the Department of Transport's rejection of COI Communications.
D'Arcy beat AMV, WCRS and BMP DDB to the pounds 2 million account.
The DoT - formerly called the Department of Transport, Local Government and the Regions - put the business up for pitch in May after breaking away from COI and appointing its own roster of agencies. Tony Allsworth, the head of transport publicity, said the review was about finding the best creative work and said D'Arcy's had performed the best in research.
'The impact of these ads is crucial, with many in the past having an 80 per cent to 90 per cent awareness among the public,' he said.
'D'Arcy's work showed a real insight into the way our core target audience thinks and feels about drinking and driving. The idea, in research, was able to tap into the audience's perceptions ...
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