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WCRS has won the pounds 15 million account for TUI UK - the centralised Thomson Travel Group and Lunn Poly business.
The agency already handled advertising for the Lunn Poly brand, but the formal appointment is a blow to HHCL & Partners, which has handled advertising for Thomson since 1998.
TUI called a pitch through the AAR at the beginning of the year. HHCL, Abbott Mead Vickers BBDO and Mustoe Merriman Levy, the incumbent on the Skytours account, were shortlisted, along with WCRS.
However, the pitch fizzled out after the company's German parent, TUIAG, decided to embark on its own marketing review. WCRS started working on the Thomson business after the UK pitch was abandoned.
Stephen Woodford, the chief executive of WCRS, said: 'The TUI Group is the ...