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Flextech gives Banc additional work for its LivingTV channel.(Brief Article)

Campaign

| July 05, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Banc has strengthened its position on the Flextech Television roster by picking up the creative account for its LivingTV women's satellite, cable and digital channel.

The agency already handles the company's Trouble and Bravo channels, and was appointed to the LivingTV account following its work on the repositioning of the channel, Robert Bean, Banc's chairman, said. The account was previously handled by TBWA/London, which stopped working on the business at the end of 2001.

Banc is working on a new campaign, breaking in early ...

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