AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Close
Create a link to this page
Copy and paste this link tag into your Web page or blog:
<a href="http://www.accessmylibrary.com/article-1G1-88389006/carlson-takes-over-30s.html" title="Facts and information about Carlson takes 'over 30s only' approach for Theakston work.(Brief Article)">Carlson takes 'over 30s only' approach for Theakston work.(Brief Article)</a>
Close
Set up an RSS feed that alerts you when new articles from Campaign are available.
Frequently asked questions about RSS feeds
Carlson takes 'over 30s only' approach for Theakston work.(Brief Article)
The Scottish Courage brand Theakston is supporting the launch of its Coolcask product with below-the-line activity saying it is for 'over 30s only'.
The pounds 500,000 campaign, created by Carlson, adds a twist to the industry trend of chasing younger drinkers by targeting discerning drinkers in their 30s. The campaign launches with poster and point-of-sale activity and will extend to press and radio.
Carlson has developed a campaign for live venues and pubs that mimics the imagery of official age-related warnings using a censor's stamp. Poster activity uses the line: 'Because ...
Related articles from newspapers, magazines, journals, and more
For more facts and information, see all results
- Evans joins Martin and Lines to form Bright.(Marcus Evans, Chris Martin, Tim...
- Magazine article from: Campaign October 11, 2002 700+ words
The ex-Carlson Marketing Group and Bates...reunited with the creative team Chris Martin and Tim Lines to launch...J. Walter Thompson and Carlson; and the client services...was ousted as chairman of Carlson earlier this year, along...
- Carlson's big bear prefers a bang to a whimper.(Carlson Marketing Group, Marcus...
- Magazine article from: Campaign Trickett, Eleanor May 26, 2000 700+ words
...No-one knows which bit of Carlson does what, but it also loses...about his beloved staff ("Carlson's assets are all human...to his creative director, Chris Martin (who followed him to Carlson from Bates), gathering serious...
- Carlson loses top creative team as Martin and Lines go freelance.(Brief Article)
- Magazine article from: Campaign September 13, 2002 700+ words
...the below-the-line agency Carlson Marketing Group has been hit...of its main creative team. Chris Martin, the executive creative director...Evans shortly after he joined Carlson in November 1999. All three...the duo planning to help the Carlson boss, Frank McCusker, in...
- Carlson merges its top agencies.(Brief Article)
- Magazine article from: Campaign Trickett, Eleanor May 19, 2000 700+ words
Carlson Marketing Group, the UK...agency brands, Smith Bundy Carlson and Eleven, in all but name...managing director role and Chris Martin, the creative director of...and Eleven. Evans joined Carlson in the new role of group...
- Courage brand set for Carlson ale campaign.(Scottish Courage Ltd.; Carlson...
- Magazine article from: Promotions & Incentives August 1, 2002 700+ words
...a pounds 500,000 below-the-line campaign through Carlson Marketing Group. The activity features in-pub POP with...Coolcask as the discerning beer for the over 30s,' said Chris Martin, group creative director at Carlson.
- HOTLINE: Carlson Marketing Group appoints new creative team.(Brief Article)
- Magazine article from: Campaign November 8, 2002 700+ words
Carlson Marketing Group has appointed a new creative team of Joe Videan and Tim Bennett. The pair, who built their reputation as freelancers, will replace Chris Martin and Tim Lines, who left the agency two months ago to launch Bright with the former Carlson chief, Marcus Evans.
- Chris Martin's father is a "rockstar".
- News wire article from: PTI - The Press Trust of India Ltd. March 7, 2009 700+ words
Chris Martin's father is a "rockstar" London, Mar 7 (PTI) -- 'Colplay' lead singer Chris Martin is not known for leading a 'rock and roll' lifestyle, but the "Yellow" crooner believes that his elderly father is a lot wilder than himself...
- Chris Martin fails to secure tickets for MJ show.
- News wire article from: PTI - The Press Trust of India Ltd. March 25, 2009 700+ words
Chris Martin fails to secure tickets for MJ show London, Mar 25 (PTI) He may be...musicians of recent times, but that did not help "Coldplay" frontman Chris Martin in securing a ticket for Michael Jackson's comeback concerts. The...
- Chris Martin praises Lewis.
- News wire article from: PTI - The Press Trust of India Ltd. December 18, 2008 700+ words
Chris Martin praises Lewis London, Dec 18 (PTI) 'Coldplay' rocker Chris Martin loves British female pop stars as the singer can't stop gushing about Leona Lewis and girlband 'Girls Aloud'. The rocker, who is married to Hollywood superstar...
- Is Chris Martin right? Is the UK bored with Coldplay?(The big questions)
- Magazine article from: Music Week February 25, 2006 700+ words
Chris Martin told the Brits he thought people were fed up with Coldplay. Was he...fed up with Coldplay, but they are possibly getting a little tired of Chris Martin sometimes musing too much for the band's own good of what he thinks...
