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Worthington and Brazier win second Aerial with DTLR ad.(Nick Worthington, Paul Brazier of Abbott Mead Vickers BBDO)(Brief Article)

Campaign

| July 05, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Nick Worthington and Paul Brazier have won the monthly Aerial Award, run in association with Campaign, for the second month running.

The Abbott Mead Vickers BBDO creative duo were recognised for their work on a COI Communications/Department of Transport, Local Government and Regions campaign warning drivers about the danger of driving while using a mobile phone.

June's award, for the 'two things at once' spot, followed Worthington and Brazier's Aerial-winning 'plan ahead (this holiday)' ad, also for COI/DTLR.

The 'two things at once' ad featured the mixing of two voiceovers from the same female speaker to create a confusing effect. Her statement, 'You're four times more likely to have a road accident when you're on a mobile phone', was mixed with the words: 'It's hard to concentrate on two things at the same time. Think - switch your ...

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