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WCRS creates multimedia Bupa campaign.(Brief Article)
WCRS has unveiled a pounds 3 million multimedia campaign for Bupa, which aims to improve consumers' understanding of the private health brand and its offering.
The campaign, which launches on 8 July, continues Bupa's practice of using its staff to front its commercials, in a bid to highlight the personal expertise and dedication of those working within the organisation. Focusing on specific health issues, the campaign will run across TV, press, radio and online.
One television spot, 'heart care', features a real Bupa Wellness centre manager, Liz Adair. The ad explains that while heart disease may be the UK's biggest killer, early diagnosis and treatment can help stop it progressing. Adair ends the spot saying: 'At Bupa, we take wellness as seriously as illness.'
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