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New Fallon outdoor Skoda ads to tackle irrational prejudice.(Brief Article)
Skoda is building its place in the supermini sector with a national outdoor campaign by Fallon extolling the virtues of its Fabia marque.
The campaign aims to lure potential customers into test-driving a Fabia, as it competes with rivals such as Renault's Clio and Vauxhall's Corsa.
It is looking to build on the success of previous ad campaigns for the Fabia - which recently celebrated a third successive win of the What Car? Best Supermini award.
The campaign was planned and bought by MediaCom, and will see posters going up on sites as close to competitive supermini ...
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