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Exxon appoints OMD for pounds 75m media task.(Brief Article)
OMD is reported to have won the global media account for Exxon Mobil, estimated to be worth in excess of pounds 75 million.
This marks the second time that the account has switched agencies in as many years - in November 2000 Exxon Mobil handed its media account to Zenith Media after making the decision to cut back its agency roster.
Zenith beat Carat, Starcom, Universal McCann, OMD and MediaVest in a competitive pitch in this review, which was led out of Exxon Mobil's headquarters in Virginia.
However, sources suggest the client has now realigned its media account into Omnicom's OMD network.
Exxon Mobil is the world's biggest oil company and owns the Esso, ...
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