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AMV hands head of copy role to Riley to assist young teams.(Tim Riley)(Brief Article)

Campaign

| July 05, 2002 | COPYRIGHT 2002 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Abbott Mead Vickers BBDO, the agency which built its creative reputation on David Abbott's copywriting skills, has made Tim Riley its first head of copy with a brief to improve the writing standard of its junior teams.

Riley, who is best known for his award-winning work on AMV's long-running campaign for The Economist, will focus on the work of the seven junior teams within the creative department.

Peter Souter, the executive creative director at AMV, said: 'I'm being presented with a lot of good ideas but the ads aren't necessarily written as well as I would have liked.'

The appointment takes place against a background of growing fears by creative chiefs of a steady erosion of copywriting talent. Declining educational standards and the emphasis by ...

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