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Abbott Mead Vickers BBDO, the agency which built its creative reputation on David Abbott's copywriting skills, has made Tim Riley its first head of copy with a brief to improve the writing standard of its junior teams.
Riley, who is best known for his award-winning work on AMV's long-running campaign for The Economist, will focus on the work of the seven junior teams within the creative department.
Peter Souter, the executive creative director at AMV, said: 'I'm being presented with a lot of good ideas but the ads aren't necessarily written as well as I would have liked.'
The appointment takes place against a background of growing fears by creative chiefs of a steady erosion of copywriting talent. Declining educational standards and the emphasis by ...