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Grey calls an end to colour-coded office restructure scheme.(Brief Article)
Grey Worldwide London has abandoned its attempt to build a colourful image, dropping its colour-coded 'agency within an agency' structure instituted four years ago.
At the time, Grey hailed the idea as a radical rethink, which would offer the personalised client service of a small agency within a big agency structure, and hoped that the move would help to bury the agency's reputation, which had long been synonymous with its name.
The offices of each new unit were painted in the appropriate colour and lights in the lifts even changed colour as they moved between floors.
The idea was even mooted as a template that other Grey agencies around the world could follow.
But Grey confirmed this week that it had ended the experiment because it was hampering the free flow of good ideas across the agency. The creative department, ...
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